Your AI-search ROI
AI visibility — ETF issuers
Which ETF issuers get named when investors and advisors ask AI for the best ETF providers — your share of the answer, against everyone who dominates it.
| Firm | AI share of voice | Presence | Avg rank | Citation share |
|---|---|---|---|---|
| Vanguard | 13% | 31% | 1.8 | 11% |
| iShares | 9% | 31% | 2.2 | 6% |
| JPMorgan | 7% | 13% | 1.0 | 6% |
| Dimensional | 5% | 13% | 1.5 | 6% |
| Fidelity | 4% | 19% | 2.7 | 6% |
| WisdomTree | 3% | 6% | 1.0 | 6% |
| First Trust | 2% | 13% | 3.5 | 0% |
| SPDR | 2% | 13% | 3.0 | 6% |
| Global X | 2% | 13% | 4.0 | 6% |
| Schwab | 1% | 6% | 3.0 | 0% |
| ARK Invest | 0% | 6% | 7.0 | 0% |
| Invesco | 0% | 0% | – | 0% |
| VanEck | 0% | 0% | – | 0% |
| ProShares | 0% | 0% | – | 0% |
Share of voice = share of brand mentions across the persona's discovery prompts. Presence = how often named; avg rank = first-mention position; citation share = how often the engine cited the firm's domain. Anthropic + Perplexity.