Segment landscape

The public-regulatory universe structured into actionable segments by size, type, and geography – the map you target against. Segments and personas drive strategy; individual targeting stays out.

By size & type

SegmentEntitiesTotal AUM
RIA / FO ≥ $100B260$128125.0B
RIA / FO $10–100B1,102$33027.5B
RIA / FO $1–10B4,032$12482.1B
RIA / FO $100M–1B9,789$3562.7B
RIA / FO < $100M1,406$50.0B
RIA / FO (AUM n/a)10,857
13F institutional managers8,796

RIAs by geography (top 10 by AUM)

StateRIAsTotal AUM
NY3,143$38055.4B
PA614$26546.0B
CA2,680$23030.6B
MA802$19262.4B
2,718$13799.9B
IL802$8598.6B
NJ436$6074.3B
TX1,294$4547.5B
FL1,275$4077.9B
MO216$3566.4B

Turn a segment into a strategy in Recommendations →, which reads this landscape plus your focus to produce targeting guidance with rationale.